What we do
HOW brings the rich tradition and superior quality of Japanese artisan crafts directly to your door.
Our curated selection of contemporary products are sourced from exclusive Japanese manufacturers, and include translated instructions in English that are suitable for crafters of any level.
We’ll be constantly adding new products to our shop to bring you the best of Japanese craft kits, tools and accessories, along with easy to follow tutorials.

Our story
As a craft admirer, I fell in love with the mesmerizing beauty of the fabrics, leatherwork and traditional craft tools I discovered during trips to the fascinating country of Japan. Having visited craft shops like Tokyu Hands in Tokyo, I set out on a mission to make the beautiful materials I found there accessible to the wider craft community outside of Japan.